Special K, the low-fat breakfasts and snacks brand from the Kellogg’s portfolio, is taking on the women’s bad habit of treating themselves aggressively with self-depreciation talks. The brand collaborated with Leo Burnet to launch the campaign dubbed “Shhhhut down fat talk” that explains how damaging self-humiliation can be. The effort includes the “Fast Talk” video and promotion on the brand’s Facebook page and Twitter profile.

Kellogg’s Crunchy Nut is launching a new commercial as part of the brand’s revived campaign under the “The trouble is they taste too good” tagline. A new “Aliens” commercial, which promotes Kellogg’s new variant, Crunchy Nut Granola, demonstrates that the passion towards the product can be even stronger than curiosity. The spot debuts on national UK television today, March 18, and will roll out to cinemas in early May.

Clothing, footwear and accessory giants often team up with fashion designers to create a new collection, but collaborations of food brands and fashion are not that frequent. This fact makes people want to get such products even more. In Australia, Kellogg’s cereal brand Special K has unveiled a bag, which was created by fashion designer Kirrily Johnston, which became both the promotional piece and an item in designer’s new Spring/Summer collection presented at the Mercedes Benz Fashion. This handbag with a leather tassel is crafted for female consumers who always carry a snack with them wherever they go—it features a specially designed snack bar pocket, where ladies can keep her Special K snack bar.

The article is written by Ted Mininni, President of Design Force Inc, USA

Marketers know how to trigger children’s emotions; how to trip the “have to have it” switch on. One of the best, often-sought ways to endear brands to children is the use of licensed characters on kids’ products. Yet this isn’t always a success. If anything, it can be a hit or miss proposition.

Brands come and brands go. Some of them evolve, get iconic and celebrate anniversaries of successful business like Coca-Cola and Mercedes-Benz, and some have to move out of the market, giving space to more innovative and ambitious competitors. In this review we at Popsop will try to figure out if the 10 troubled brands, which according to 24/7 Wall St., “will disappear in 2012,” are really doomed. What they say really makes sense and should be taken seriously: for instance, last year, they predicted that T-Mobile won’t do on its own the following year, and in early March, “AT&T Inc. rose after agreeing to buy T-Mobile USA from Deutsche Telekom AG for $39 billion in cash and stock to create America’s largest mobile-phone company,” as Bloomberg reports. Still, they did wrong predictions for other companies including Kia and BP, which managed to do much better than it was expected (maybe, the predictions will turn to be correct, but over a longer period of time than stated).

Leading U.S. corporations announced on March 7 they are taking steps to create a new packaging trade organization. AMERIPEN will engage on public policies impacting the packaging value chain on topics related to packaging and the environment, and will represent the interests of the industry which includes raw material producers, packaging manufacturers, packaging users and fillers, retailers and material recovery organizations.  Corporate founders include The Coca-Cola Company, Colgate-Palmolive, ConAgra Foods, The Dow Chemical Co., DuPont Packaging & Industrial Polymers, Kellogg Company, MeadWestvaco (MWV), Procter & Gamble, Sealed Air Corporation and Tetra Pak Inc.

Breakfast is the most important meal of the day, yet the alarming reality is that 1 in 4 children live in homes where food is not always available, sometimes making breakfast hard to come by. As a breakfast leader, Kellogg has partnered with Action for Healthy Kids® to launch the Share Your Breakfast program to encourage Americans to help children who might otherwise go without.