National Geographic is rolling out a photography competition for kids, encouraging younger creatives to share their vision of the nature around them. The contest is running through October 15 across the globe.
Nestlé’s milk drink brand Nido is launching an app that motivates kids to adopt simple daily routines like brushing teeth. The application dubbed StimuLearn, launched earlier this summer, is full of features that allow a kid to interact with the app on his or her own and also engages parents into the learning activities.
LEGO has released a film that focuses on the brick sets that contribute to children’s development. LEGO Education has commissioned Ever After Film to shoot a truly impressive piece that revolves around a girl who made up her own emotional story with a happy ending—it tells about a little boy who had a tough life.
Nivea, a cosmetics brand with a social good twist, has launched a wearable print ad that is supposed to help parents track their children’s activity on the beach. In Brazil, just in time for a swimming season, the brand released a one-of-a-kind print advertising that allows moms and dads to create a trackable bracelet out of it.
A man and a woman, conception of a fetus, nine months of pregnancy, a newborn. This is a standard scheme of how human babies have been coming into this life for ages. Now, when technologies are constantly reformulating our everyday lives, are they also reaching out into the basics of our existence, the way we develop from the very first day after the fusion of gametes? How can women make the most from their pregnancy and make it a yet more remarkable experience? How is the baby’s life in the very first days getting enhanced by science and gadgets? The next generation will be not just influenced by tech, it is already born with tech as part of its DNA.
Gap celebrates the school season and promotes its new fall collection for kids by launching the Shine On campaign in the USA and Canada. The new promotion, which basically syncs with the brand’s Be Bright positioning for older consumers, features kids ranging from one to 12 years old, who are spreading joy around themselves and painting a mural on the campus of Daniel Webster Middle School in Los Angeles with vibrant colours.