Kimberly-Clark

Kleenex Is to Roll out a Kleenex Cool Touch Ad Campaign

Kleenex has introduced its new innovative product—Kleenex Cool Touch, facial tissues that contain relieving ingredients to help sore noses. The ad campaign is not far off.

The Kimberly-Clark brand that invented facial tissue 87 years ago know well when to roll out its ad campaigns. For example, last January it invited Americans to ‘share softnes’ or suggested Hispanic kids to ‘catch sneeze’. The high season for facial tissues has begun and it means a monthly sales increase as much as 65 percent over the summer months, says the NewYork Times.

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Kimberly-Clark Launches U by Kotex Limited Edition Designer Series

Within a year of creating a revolution in the feminine hygiene category with the launch of U by Kotex and U by Kotex Tween, Kimberly-Clark is extending the line with U by Kotex Limited Edition Designer Series. Four distinct new products and designs capture young women’s personal style with trend forward colors and patterns, keeping her interested by creating surprise, delight and variety on shelf.

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Kimberley-Clark Announced The Healthy Workplace Project Award

Yesterday Kimberly-Clark Professional announced a new awards program aimed to recognize and reward companies that have made a comprehensive corporate commitment to surface hygiene in the workplace as well as to the education of its employees in the importance of office hygiene. The announcement was made at the 2011 Building Owners and Managers Association (BOMA) International Conference in Washington, D.C.

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ImagePower Global Green Brands Study 2011

Following the ‘green path’ usually implies keeping to just one major regulation: being as good as possible to nature. But since brands should think about profits as well and consider people’s opinion about their eco-friendly products and approaches, as long as everything they do is primarily done for consumers, shoppers’ feedback is one of the major tools shaping the environmental principles of companies. Earlier this month, the ImagePower Global Green Brands Study, the largest in its 5-year history—was presented by Cohn & Wolfe, Esty Environmental Partners and Penn Schoen Berland—the study reveals current consumers’ attitude to green products and shows how it has changed over the past years.

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Kotex Aims to ‘Ban the Bland’ in Fem Care Products

Nowadays fashion seeks to spread its power over every tiny detail of our life, not just clothes and footwear. Since the time even personal electronics were announced a fashionable accessory, the modern day consumer has become hard to surprise. But what is SHE going to say about that: beginning April 4, even sanitary pads have become a fashionable accessory due to the ground-breaking campaign launched by U Kotex. The brand has signed an award-winning designer Patricia Field (known for her work as a fashion and costume designer in ‘Sex and the City,’ ‘Ugly Betty,’ and ‘The Devil Wears Prada’) to run the new contest, adage.com reports. 

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Huggies’ Little Mover Rocks a Party

The well-known brand Huggies, which impressed the public with its trendy denim-style diapers last year, has released a new commercial from the ‘Huggies: Little Movers’ series. The new addition is about an adventurous journey of a little boy, who rocks a usual boring party. The hilarious advert, which reminds adults of how fun the life of a baby can be even within a limited apartment space, was developed by the creative team from JWT New York, directed by MJZ‘s Fredrik Bond, with visual effects by MassMarket.

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Kleenex Invites Americans to Share Softness

The winter season is associated with festive spirit, holidays and presents, but sometimes during frosty days we share much more unpleasant things like cold and flu, too. Kleenex wanted to address the problem of spreading infection and support those who are a little under the weather by releasing free miniature Kleenex soft facial tissue boxes called Share Packages. In the Softness Worth Sharing section on its website, the brand encourages to send these nice little boxes with tissues friends just like we send them cards or urls with good info.

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