Cadbury, the world’s second producer of confectionery, has become a real titbid for Ferrero, Hershey, Nestlé and Kraft Foods. The last one’s recent offer to buy Cadbury for $16.7 billion was rejected, but the stingy giant is not going to give up and is ready to give more just to reach what it wants.
Cadbury is changing the “outfit’s” color of its Roses and Heroes chocolates to green for Christmas. The confectionery brand also says “no” to traditional round metal tins and swaps for square cardboard packaging, which can be easily recycled. Sweets in the new packaging will be available during the Christmas season. In the future the environmentally friendly boxes will come in use on a regular basis.