KRAFT Mac & Cheese is promoting its four new flavours with the fictitiously nostalgic campaign that makes the audience believe that the new products have been around in the USA for decades. The agency  Crispin Porter & Bogusky has developed fake online documentaries to “prove” that Cheese Jalapeno, Three Cheese Jalapeno, Garlic & Herb Alfredo, Buffalo Cheddar and Cheesy Southwest Chipotle played their role in the country’s history and became true cultural icons.

KRAFT Mac & Cheese is launching a new social-media push, which is revolving around the fact that old can be modern. We invite our friends of around the same age to our birthday parties, and so as part of its 75th anniversary celebration of KRAFT Mac & Cheese decided to turn two lovely old ladies—Frankie, 87, and Dottie, 86—into its temporary social media managers on Facebook page and Twitter for three days, from April 10 through April 12.

In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of love. Recently, Heineken and Starbucks to name but a few offered their hilarious solutions for spreading the romantic spirit with people they love and know, but KRAFT Macaroni & Cheese is taking love sharing to the next level by offering to send positive emotion to those, whom they probably haven’t met in their life, as part of the charitable ‘Golden Voice of Love’ effort.