For its new campaign, Heineken’s Kronenbourg 1664 has adopted the basics-themed approach similar to the one used by Stella Artois earlier this year. The brand has launched a marketing initiative under the tagline “A Taste Supreme”, which revolves around the brand’s beer taste and originality.
Kronenbourg
Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to release a new music-centered addition to its ‘Slow the Pace’ campaign, devised by BBH. Just like Levi’s did within its ‘Pioneer Session’ where celebrated artists were remaking popular songs of past decades, the beer brand is helping old tracks be heard again and live a new life but with the same musicians.