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Kronenbourg 1664 Focuses on Taste in the New Campiagn

For its new campaign, Heineken’s Kronenbourg 1664 has adopted the basics-themed approach similar to the one used by Stella Artois earlier this year. The brand has launched a marketing initiative under the tagline “A Taste Supreme”, which revolves around the brand’s beer taste and originality.

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Posted on 09/12/201209/12/2012 Advertising

Kronenbourg 1664 Is ‘Slowing the Pace’ with Madness

Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to release a new music-centered addition to its ‘Slow the Pace’ campaign, devised by BBH. Just like Levi’s did within its ‘Pioneer Session’ where celebrated artists were remaking popular songs of past decades, the beer brand is helping old tracks be heard again and live a new life but with the same musicians.

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Posted on 05/31/201105/31/2011 NewsSocial Media

New promotion for Kronenbourg 1664 in the UK market

The UK’s leading brewing company Scottish & Newcastle UK is launching a new in-store promotion for its Kronenbourg 1664 brand giving consumers a chance to win cash prizes.

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Posted on 10/19/200910/19/2009 News
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