The UK’s leading brewing company Scottish & Newcastle UK is launching a new in-store promotion for its Kronenbourg 1664 brand giving consumers a chance to win cash prizes.

Each day until November 13 British consumers will be able to win £1664. To participate they must text the last four digits of the bar code on a can of the beer. To support this campaign the brand started the in-store promotion which includes shelf barkers, posters and fridge stickers.

«As well as giving consumers a well deserved boost during a very challenging economic time, the activity aims to increase incremental sales, encourage trial and create excitement in the «Lads» aisle,» said Shaun Heyes, head of customer marketing (Off-Trade) and category marketing for S&N UK.

via Brand Republic