Maison Lancôme teams up with Alber Elbaz, the head designer of fashion giant Lanvin, on a “deeply audacious” and “exceptional collaboration,” which is due to arrive in early summer, on June 15. So far, brands don’t say much about the upcoming make-up collection, but it’s clear that the new range will be very feminine since Lancôme celebrates “joyful femininity” with its products, and Elbaz’s “approach is naturally in tune” with the brand.
The cosmetics brand with a 77-year history, L’Oréal’s Lancôme, taps a legendary, now 80-year old, animated character Betty Boop for its advertising. The sweet female character with giant eyes, created as a caricature of singer Helen Kane, will make its appearance in the Hypnôse Star print advertising and store displays this season. The screen celebrity from the 30s, created by Max Fleischer, will get featured on the ads leaning up against a container of the standing mascara, next to the model Daria Werbowy.
Lancôme is pleased to announce the arrival of Emma Watson as new ambassadress for the brand. An English actress born in Paris, Emma Watson is a young woman perfectly in step with her time. She embodies the freshness, energy and modernity of a generation for which she is the icon—creative, passionate, committed and sensitive to the world around her, she is a confident free spirit who displays astonishing maturity.