LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans. Called ReBrick, the social media platform is open for fans ages 13 and up.
Lego
The article is written by Ted Mininni, President of Design Force Inc, USA
Marketers know how to trigger children’s emotions; how to trip the “have to have it” switch on. One of the best, often-sought ways to endear brands to children is the use of licensed characters on kids’ products. Yet this isn’t always a success. If anything, it can be a hit or miss proposition.
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
Though the assembly of the International Space Station was declared complete last week, austronauts living on board the space shuttle Endeavor still have a challenging work to do. According to MSN News, 30 unassembled LEGO toy models have been delivered to the station during the shuttle’s docked stay. Those are the parts of the space shuttle and custom-made replica of the International Space Station (ISS). Which means, now that the real job on assembling the ISS is done, it’s time to play and repeat the same using LEGO models.