LFH has rebranded popular British biscuits with more than 100-year history, Lyons Biscuits, aiming to return the brand to the hearts and minds of consumers.
LFH
Stabburet, the Norwegian food business is launching a new range of frozen pasta meals under its popular Originale brand name. The launch extends the existing Originale range of frozen pizzas and includes Originale Tagliatelle Bolognese, Originale Tagliatelle Prosciutto, Originale Penne Mozzarella and Originale Penne Pikante. International design agency LFH has created the category-busting design to encourage a new generation into the ready meal market.
Danone, the global leader in baby nutrition is launching newly designed packaging for its Aptamil Growing Up milk brand. The design has been created by international agency LFH which won the work following a three-way competitive pitch in November 2009. The new packs will begin appearing on supermarket shelves at the start of 2011.
Elmlea, one of the UK’s most popular cream brands is re-launching with new packaging by brand design consultancy LFH. The new design will appeal to consumers by being fresh and modern focusing on the product and will be applied to all products in the Elmlea range: double, double light, single, single light, whipping and whipped.
European brand consultancy LFH has created the branding and packaging for new Xylimax Flow chewing gum from Fazer, Finland’s largest confectionery business. New Xylimax Flow is a fresh fruity flavoured full xylitol chewing gum with sequentially released fruit when first chewed and a refreshing mint flavour at the end. It comes in two variants both with a menthol finish—lime and cactus, and raspberry and peach. The new chewing gum will be sold in 25g bags. LFH was appointed on the strength of the agency’s previous work with Fazer, following their appointment as the company’s brand consultancy in 2009.