Following an international creative pitch, CARTILS was selected to design the limited edition of S.Pellegrino, Nestle Waters’ mineral water brand, for the Cannes Film Festival 2011. Since 2010 the brand is the Official Partner of this prestigious international festival.
limited edition
You are welcome to share your thoughts on this article written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
With Royal Wedding mania in full swing last month, we saw the bandwagon well and truly jumped upon, with limited editions launched by many brands, some more surprising than others. Schweppes and Twinings with their Royal Warrant were bound to launch their Royal Wedding bottle and Commemorative blend respectively. More surprising were the Royal Wedding Oyster Card, LG’s Royal Wedding mobile handset and Nails Inc’s William and Kate nail polishes!
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
What does ‘Limited Edition’ really mean any more? Originally, limited editions were truly exciting—something deeply special, in limited batches, that you just had to have. But now, we have a huge market full to the brim with different takes on the limited edition idea: collaborations with other brands, re-interpretations of brands, brand extensions in to new markets and worlds…