Whether using the avalanche technique to improve the taste of ice cream or oenology to produce coffee, Nestlé does its best to improve its products quality and taste. The company has developed a new technique to produce its premium portioned coffee brand Nespresso. The technique a similar to that used to produce wine, which means that select Colombian Castillo coffee bean, so called ‘cherries’ are left to mature on the plant until the last possible moment.

Bacardi Limited has announced the 2012 to be its most innovative year since the creation of its famous rum in 1862. Throughout the year, Bacardi will host birthday parties and launch special promotions featuring 100 years of its advertising. The company will also introduce a $2,000 limited-edition decanter of rare Bacardi rum, offer fans travel retail exclusives and commemorative gifts.