Along with its global Move to the Beat campaign, Coca-Cola is giving American fans the chance to look closer at some of Team USA “most intriguing personalities.”
London Olympics 2012
Cadbury, which was among the first brands which started their preparations for the London 2012 Olympic Games (it launched the Spots v Stripes campaign back in 2010), is to open a free sports and chocolate fan zone, interactive Cadbury House at Hyde Park ahead of the event. The space will be open to visitors for over two weeks, from July 27 through August 12, and will deliver ultimate sweet&sportive experience to people who will be in the capital during the Games.
P&G’s Gillette has rolled out an Olympics TV ad campaign that uses different Olympic athletes in each region in the UK. The ad features Gillette brand ambassador Roger Federer and P&G’s Team GB brand ambassadors Liam Tancock. The ad is replacing the P&G’s ‘mum campaign’ for two weeks addressing dads instead in front of the Father’s Day.