Mazda refers to the greatest scientific and sporting achievements in its new marketing campaign, the first one over past 13 years. The “Game Changers” effort, which will be launched in May, draws parallels between the innovations in the car industry pioneered by Mazda and the remarkable achievements of American scientists and athletes who revolutionized their disciplines.

Mazda is commencing a new ad campaign to promote the 2013 Mazda CX-5 crossover today, on March 28. The so called ‘inside-out’ campaign targets primarily at the brand influencers and bloggers and others media-buzz makers. Starting April 2, the initiative will encompass the whole USA.