McDonald’s has announced it searches for 10 mini movies to launch McBites in the USA. The new snack is to appear on the McDonald’s menu in January and to be promoted with these videos created by consumers. For the project, McDonald’s has teamed up with Tongal, a video crowdsourcing platform.
McDonald’s
Coca-Cola (#1) takes the lead in Interbrand‘s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report (see the full list of brands below).
