Marketing on social platforms has one big disadvantage that we call ‘Like-pressure’: ‘likes’ are an unclear indicator: some users press it mechanically, many smart people don’t see the point to do it. People become numbers – this is the main digital marketing tragedy for both sides.

We always wonder is there a smarter and more realistic way to communicate with a mass audience (not an intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?

Today Popsop Research is about Tumblr in terms of global branding. Let’s see.

Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for «things that matter»—capturing either happy or sad moments of our life, with McDonald’s on the background.

McDonald’s is plotting a complete overhaul, both from inside and outside. The world’s No. 1 biggest fast food chain is set to transform its menu and switch to a new branding. This evolutional process will take about 18 months, and after this reconstruction the world will see a new McDonald’s built around healthier foods, authentic homely atmosphere and sustainability-driven philosophy. In some way, in terms of positioning McDonald’s will be similar to the rapidly  growing Chipotle Mexican Grill chain.

McDonald’s recreates the best moments of the ongoing World Cup tournament just in case you’ve missed the matches or want to revive key points of the games. The fast food giant, which is one of the major sponsors of the event, has launched a series of super short animated spots that feature golden french fries, the brand’s signature product, that comes as football players on the pitch.