Over a half (55%) of UK adults have stopped browsing sites and looking for new content and products—instead they stick to two-three trusted sources of information. This data comes from the global media agency Carat’s Consumer Connection System research tool surveying 11,000 UK consumers and their media behaviour annually.
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Earlier in October, the media agency OMD UK in partnership with the UK’s leading publishing company Time Inc. UK presented the results of their second-year joint research project aimed to better understand the ever-changing British society—the report called The Future of Britain, and its specific part The Future of Families.