In a growing, highly dynamic market, illy intends to confirm its quality-led leadership and to actuate a series of emotion-driven steps to establish a more engaging, affective relationship with its audience and attract new consumers. To refresh visual identity of the brand, illy commissioned RobilantAssociati to redefine its basic range’s identity—the project talks about the whole product range with enhanced clarity and introduces a brand language with greater expressive impact, without betraying the rigour and iconic status which have always been brand personality trait.
metal packaging
Coca-Cola, оne of the official sponsors of the Olympic Games, has launched a pack of collector Vancouver 2010 Olympic cans. Two years before, in 2008, the company presented five cans with different design, but this winter the set has only four of them, and they seem to be rather similar. Still, they have everything related to the event: Olympic Rings Worldwide Partner logo on the left side of the main design and silhouettes of athletes.