Award winning packaging design agency Orhan Irmak Design developed new packaging solutions for TAÇ Freemood home textile brand with an emphasis on secondary usage.

The aluminum packages were used for the first time in Turkish home textile sector and draw attention of the young target consumers on the shelves. The packaging design won Superior Design Award at Design Turkey Industrial Design Awards for its environmental friendly approach.

Orhan Irmak Design studied the home textile sector and the young target consumers’ lifestyles. Rising awareness of environmental issues made Orhan Irmak Design team focus on secondary usage scenarios for the TAÇ Freedom home textile packages. For its durability, aluminum was selected for the new packages.