WWF is celebrating 50 years of conservation history with ‘The World is Where We Live’, an advertising campaign developed by Ogilvy. In a beautiful way, the campaign aims to create a map of global awareness every time a new user takes a journey.
Microsoft
Facebook‘s founder and chief executive Mark Zuckerberg announced the new video call feature to be rolled out in a couple of weeks. Users will be able to make free video calls to their friends through the site as a result of Facebook’s partnership with the web telephony service Skype. So, now two of the web’s most popular consumer services will be available all in one and with one click.
Yesterday the software giant introduced Microsoft Office 365, a cloud-based suite of productivity apps. The product was first introduced last October and now comes with Microsoft Office (Word, Excel, OneNote, PowerPoint), SharePoint, Exchange and Lync as well as email support and Microsoft Access in the cloud. ActiveSync is a new tool that lets customers access their cloud-based data (email, web apps, websites, calendars, etc.) from almost any device, including mobile phones and tablets. The company also guarantees 99,9% uptime.
Following the ‘green path’ usually implies keeping to just one major regulation: being as good as possible to nature. But since brands should think about profits as well and consider people’s opinion about their eco-friendly products and approaches, as long as everything they do is primarily done for consumers, shoppers’ feedback is one of the major tools shaping the environmental principles of companies. Earlier this month, the ImagePower Global Green Brands Study, the largest in its 5-year history—was presented by Cohn & Wolfe, Esty Environmental Partners and Penn Schoen Berland—the study reveals current consumers’ attitude to green products and shows how it has changed over the past years.
Which is more efficient: to have a permanent workplace and rigid schedule or to be able to decide when and where to work? Microsoft Corp has approached Vanson Bourne, a specialist research-led consultancy, which carries out user research within a technology context, with a task to find that out—the study was conducted among 1,500 workers in 15 European countries and provides a number valuable insights into the problem of creating ‘a new world of work.’