Next month, Morgan Spurlock, who is well-known for his shocking ‘Super Size Me’ film ‘dedicated’ to McDonald’s fast food, will present his new documentary ‘POM Wonderful Presents: The Greatest Movie Ever Sold,’ which is all about product placement and sponsored by companies featured in it, to a broader audience. The new work by the acclaimed filmmaker who comes face to face with brands debuted at the 2011 Sundance Film Festival in January with the theatrical release slated for April 22 (in the U.S.).
MINI
Adopting the idea employed by another player on the auto market, Honda Jazz, MINI Canada offers its fans to stuff all of their friends into just one vehicle. The brand is encouraging Facebook users to gather all their online buddies and see how many of them can fit into MINI Countryman model. The more people you manage to invite to get into the car, the higher is the chance of winning the vehicle.
Some brands are striving to unite people, and some of them encourage consumers to keep away from each other. MINI, the brand of small urban cars, is inviting its fans to search for virtual automobiles in Stockholm while keeping as far possible from the people around. The goal of the new promotional game dubbed “Getaway Stockholm” is to spot the virtual cars and do not let it slip out of your ‘hands’ right into those of your ‘enemies.’ The only thing participants can do to keep the virtual auto is to run away from the location where they’ve found it. The fastest and nimblest participant of the unique project will get one MINI Countryman as the grand prize.