Using the cutting-edge 3d slow motion technology, MINI, the European elite car manufacturer, has produced a two-minute video ad that will debut in US movie theatres with the world rollout following soon.

The video is dubbed ‘MINI vs Monster’ and sees a huge monster truck jumping as long as 15.52 meters over the Mini car family standing motionless on the stadium: MINI Cooper Convertible, MINI Cooper Clubman, MINI Cooper S and MINI Cooper S Countryman.

The 2-minute 3D slow motion video was produced by Amsterdam-based BSUR agency. The film director Robert Jitzmark employed over 120 experts such as 3D technologists and scientists who were in charge of calculating the physics of the jump. Especially for the set, 30, 000 cubic yards of sand were imported to the stadium. The entire shoot from preparation to the actual jump took 6 days, which resulted in the making of a 2-minute video!

Jason Schragger, executive director at BSUR who was present at the production process, said: «MINI is a pioneer of automotive design and driver experience. Digital 3D is so new that we worked with all the best people we could find to ensure MINI vs. Monster delivers an exciting and immersive experience. 3D technology makes you really feel like you are in the crowd and are part of the jump. When you see the monster truck flying, you see every detail, it’s better than being in the stands and you can’t help but gasp when the truck lifts off and skims the MINI Coopers. 3D is immersive and puts viewers at the heart of the action. It’s the future of screen advertising.»

The short breath-taking episodes of the ad are available below: