Colourful M&M‘s candies have lost their dear fellow, Red, In Canada and are now asking residents of this country to help spot him in the City of Toronto (its digital version). The character got into the virtual space on November 4 (the sad story of how Red jumped into the digital dimension is told in a video), and the volunteers of 13 years of age or older are challenged with a task to drag him back within a month.
M&M’s
Mars Chocolate North America fired up the engines earlier this year for its third annual M&M’s Most Colorful Fans of NASCAR contest. Building on Mars’ status as the official chocolate of association, the contest follows the release of M&M’s social community, which was launched in February at the official website of NASCAR.