“The Hangover,” a comedy hit of summer 2009, inspired Nokia and the creative team from agency JWT, Manila, to develop a nice campaign dubbed “Gener8” supporting the launch of the Nokia N8 phone in the Philippines. They introduced a new invented character Pier Roxas, who found himself in a Southeast Asian city, remembering nothing about the previous eight days of his life. Consumers were invited to reconstitute the chain of events using a bunch of clues.
mobile phones
LG Mobile Phones announced that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides moms and dads with valuable resources so they can teach responsible phone use to their children.
Samsung Electronics Australia has started a major new marketing campaign in the digital and social media space, entitled “Mr Knowitall”, to educate consumers on the benefits of its innovative integrated social messaging service, Samsung Social Hub. Available on its two recently launched smartphones; the Samsung Wave and Samsung Galaxy S, the campaign is a first-of-its-kind online experience that demonstrates how the comedic character, Mr Knowitall, knows everything about everyone in his social circle all thanks to information he has gleaned from using Samsung Social Hub.
How to provide your consumer with exactly what she or he needs? It’s as easy as ABC—let them tell you what they are dreaming of, then ask to develop the idea, improve it a little bit and give them the long-awaited finished product. They will be happy, you will be rich and loved. This is exactly what Sony Ericsson is doing now through its Se-dot project, where visitors can share their ideas on what they want to have on their mobile phones.
LG is here with a new campaign focused on popularity of social media. To promote a range of LG Optimus GT540 handsets, which run on the Android operating system, the brand together with RKCR/Y&R and PR agency LG ONE developed a series of tongue-in-cheek TV spots, which will be aired during a number of programs about lifestyle, sport and entertainment on British TV.