Following the «Brilliantly British» campaign, launched last summer in conjunction with the London Olympics 2012 and Queen’s Diamond Jubilee, Molson Coors, the brand owner, updated packaging and glassware for Carling beer with the help of brand design agency Echo.
Molson Coors
Successful approaches are worth to be used again and again. The Coors Light beer brand is teaming up with the action films star Jean Claude Van Damme for a new extension of their marketing collaboration, which was launched last year. The new integrated advertising campaign will be rolling out in digital (Facebook and YouTube) and on TV across the UK market.
Landor Associates developed new identities for two Molson Coors’ ale brands in the UK—Caffrey’s Irish Ale and Worthington’s family of ales. Both of the brands are launching the new designs, which extend across primary & secondary packaging, glassware, font and visual identity system, in the country today, August 25.
Molson Coors and Landor Associates launched exciting new designs for Coors Light packaging. Coors Light seeks to build on its heritage, reinforcing the core Rocky Mountain cold refreshment brand message. The simplified design, launching in the UK, promotes the brand’s position as a Premium Light Tasting Beer, whilst managing consumer understanding that ‘light’ references taste and not alcohol by volume (ABV) content.