Following the «Brilliantly British» campaign, launched last summer in conjunction with the London Olympics 2012 and Queen’s Diamond Jubilee, Molson Coors, the brand owner, updated packaging and glassware for Carling beer with the help of brand design agency Echo.

In the beginning of January Echo unveiled a new project, a final part of their rebranding work for Carling—a new shape for the Carling font, which is reported by agency to be backed by a £5 million investment from Molson Coors.

Photo: New Carling font