Mountain Dew pays tribute to one of the iconic franchises in the cinema world, the Batman films, and celebrates the arrival of the latest (and the last) installment in the Dark Knight trilogy with a digital twist. Ahead of the premiere of The Dark Knight Rises in the USA, slated for July 20, the soft drinks brand launched a dedicated community DEWGothamCity.com, which features exclusive and never-before-seen Dark Knight content, which shreds light on the events which happened within eight years between the trilogy’s second and third films.
Mountain Dew
Brands are trying to make use of the new feature, Facebook’s Timeline, which has been rolling out globally starting last week, and incorporate it into their communication with fans. Now, Facebook Timeline is not open for brands, so they have to be inventive enough in case they want to use this feature for strengthening their connections with fans online. “We are currently focused on Timeline for individuals and will consider how to make consistent experiences for Pages,” commented a Facebook representative to Mashable, “but we have nothing to announce at this time.”
But Mountain Dew has find a way out—it is encouraging its consumers to download the free, customizable images (851 x 315 pixels) in the Mountain Dew style for their Timeline profiles. Now, users can add the skin images to their profile and so get the brand ‘embedded’ into their lives.
Supporting emerging artists is in DNA of the Mountain Dew bubble drink brand, which never misses an opportunity to get together with younger creatives on various projects or occasions. One of the most energetic PepsiCo’s brands (by nature and style, not by containing caffeine) has teamed up with 19-year old genius of rap Mac Miller, described as “Twitter sensation” by Rolling Stone (now, he’s got over 1,120,000 followers and counting), who released his debut album Blue Slide Park yesterday, November 8. The iconic drink to support the artist’s first headlining US tour (click here to see where it is going to stop), which will be rolling across 32 cities of the country with 35 concerts this fall, produce a range of promotional merchandize to be sold at each of the show and more.