The Smirnoff vodka brand, one of the biggest fans of club culture in the alcohol industry, brings back The Smirnoff Nightlife Exchange Project, building on the tremendous success of the last year’s global initiative. Just like in 2010, the cult brand is encouraging its fans to share on what makes their nightlife original and vote for the best ideas, which to be implemented on November 12, the big night, in 50 countries all around the globe.
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Stoli, which last year launched its campaign ‘Would you have a drink with you?’ now turns to music talent projects, the area where it is quite new (unlike Converse or Wrigley). The alcohol brands has issued a call for all its fans to support aspiring musicians in its new initiative on Stoli’s Facebook page, give them an opportunity to get featured on mix tapes and have a country-wide recognition. For the project dubbed ‘A Band Apart,’ the brand teamed up with FanBridge and Flavorpill—the contest can be accessed via a special hub here.