Wrigley’s Starburst known for its contradictive essence (though being a solid product, it is juicy like a liquid), kicks off a new campaign to get the target audience (young Americans) share their inner contradictions that make them unique.
music
Guitar Center, one of the biggest stores specializing in music gear sales, has teamed up with Apple to run series of public workshops entitled ‘Recording Made Easy’. As said in the tagline, the purpose of the free workshops series is to familiarize general public with functionality of Garage Band software developed by Apple.
Some cars are the speediest, some are the most reliable, and the new Volkswagen’s Polo GTI launched by is the most musical model ever—at least, in advertising. The auto manufacturer teamed up with Tribal DDB Singapore to launch a digital campaign featuring Singapore’s top beat boxer, Dharni, and is inviting consumers to take up a challenge for a chance to win the ultimate prize, a weekend drive with the new Polo GTI.