Wrigley’s Starburst known for its contradictive essence (though being a solid product, it is juicy like a liquid), kicks off a new campaign to get the target audience (young Americans) share their inner contradictions that make them unique.

So Wrigley invites everybody to join the movement and share their personal contradictions that form an undeniable part of every young personality on the dedicated Facebook page.

In its latest campaign, the brand has partnered with VH1 Save The Music Foundation, an organization whose activity is aimed at making musical education available to youth across the United States. In realization of that need, Wrigley will make $250,000 donation to help fund music education programs and will include the name of every Facebook fanpage contributor in a contribution.

Just like any other campaign targeting youth, The Starburst Contradiction Project features an idol, a music and movie star Mark Salling. Commenting on the ongoing campaign, Mark said, «Just like a bad boy with a soft side, contradictions exist in all of us and help make us who we are. Music is my way of celebrating life’s contradictions, which is why I joined The Starburst Contradictions Project.»

Michael Watt, Wrigley’s VP and General Manager US Confections, said, “Starburst is thrilled to partner with the VH1 Save the Music Foundation and Mark Salling. Together through the Starburst Contradictions Project we’re celebrating those contrasts that make each of us special and bringing attention to the importance of a music education that gives students a chance to explore another aspect of their multi-faceted lives.”