In its ninth year, Nielsen Consumer Confidence research continues to measure major concerns and spending/saving intentions of nearly 30,000 online respondents across 60 countries. Points above 100 on an imaginary baseline indicate degree of optimism, and points below 100 — on the contrary, negativism and lack of consumer confidence.
Nielsen
Nielsen, a global consumer insights company, has conducted a survey to define the differences in the behavior of modern shoppers across the globe. The «New Wealth, New World» study, based on opinions of more than 29,000 online respondents in 58 countries, shows that in different regions people are driven by different factors (sometimes, opposite ones) when choosing consumer goods.
Do consumers prefer a new extension of the brand they know to a totally new brand? Yes, they do, says the latest “Global Survey of New Product Purchase Sentiment” survey conducted by Nielsen. The research, which polled over 29,000 Internet respondents in 58 countries, shows that consumers are more likely to buy new products by familiar brand rather than choosing a new label.
Despite predictions that digital age would ‘kill’ TV, most consumers in the developed countries (particularly, in the U.S.) are watching TV more than ever, while laptops, tablets and mobiles, so-called «second» or «third screens», even enrich TV viewing experience. As the latest Nielsen’s report reveals, 85% of mobile owners use their tablet or smartphone while watching TV at least once per month, and 40%do so daily. More specifically, 41% use a tablet while watching TV daily, and 39% use a smartphone.