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IKEA Launches The Life Improvement Project to Inspire Consumers to Create a Better Everyday Life

IKEA USA announced the launch of The Life Improvement Project, a program designed to educate, inspire and empower people to improve their lives, as well as the lives of others in their community.  The national program consists of a range of contests and activities, giving IKEA employees the opportunity to get further engaged in local community initiatives.

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Posted on 09/15/201009/15/2010 NewsSocial Media

Coca-Cola Argentina Asked Its Fans and Their Friends to Climb High

Ogilvy Argentina created the «Machine of Friendship» for Coca-Cola to celebrate Friendship Day (July 20). During the event, hundreds of people were offered an opportunity to get two bottles of Coca -Cola at the price of one. To get an extra bottle, they were to climb an extremely high «Maquina de la Amistad» (that’s the Spanish name of the installation ) of three meters height.

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Posted on 07/23/201007/23/2010 News

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