On May 1, Coca-Cola Europe released the first TV and online spot supporting the recent «One brand» communication campaign that unites all 4 Coke variants— a regular one, Diet Coke, Coke Zero and Coca-Cola Life—under one and only Coca-Cola brand.
Bank of Melbourne rolled out an animated campaign targeted at children under 15, prompting them to create an incentive saver account in the bank. While McDonald’s is attaching toys to its Happy Meals as a gift to younger customers, Bank of Melbourne also has a gift in stock for its youngest clients—it allows to get a 12-month little penguin “fosterage.” So, along with saving their money, kids will be supporting one living creature in the conservation area.
Yesterday, the first same-sex French wedding was arranged in the city of Montpellier following the passage of a law allowing same-sex couples to marry and adopt children. Prior to the legalization of gay marriage in the country, non-profit organization Tous Unis Pour l’Egalité teamed up with Google and Ogilvy Paris to provide French same-sex couples with an opportunity to wed over the Internet, via Google+ Hangout.
The Philips Norelco electric razor brand is stepping into the AXE zone with the new provocative campaign entitled “I’d FAQ me.” Focusing on men’s shaving, grooming and styling, the promotion euphemistically uses the FAQ abbreviation in a sense of the curse verb that sounds the same way. The idea behind the push is that Philips Norelco helps guys become extremely attractive (as well as a bit narcissistic) and build their manly confidence.
Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.
Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand’s ‘Secret Society’ party in Paris and virtually live someone else’s live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier’s campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.
For U by Kotex, the women’s health has never been taboo and it has been openly discussed it in its promotions for years. Now, the brand is launching its frankest advertising campaign dubbed “Generation Know” to spread awareness about the facts about the V-word and educate female audience (and men, too) about feminine care through a conversation on GenerationKnow.com, a sort of social network dedicated to vaginal health.