For generations, Olay has helped women of all ages look and feel their most beautiful. Many of these women have told us that the person who represents true beauty to them is not a model or celebrity, but their moms. So, in celebration of moms everywhere, Olay is working to give special recognition to one million moms by Mother’s Day. Beginning April 13, women are invited to log on to www.facebook.com/Olay, and sign our online declaration to acknowledge their moms as their ‘Beauty By Example’ women who are beautiful inside and out, and have inspired them in so many ways. As part of our effort to recognize amazing women everywhere, moms and daughters alike, Olay is contributing up to one million ounces of product to look good feel better, a national public service program dedicated to improving the self-esteem and quality of life of women undergoing treatment for cancer. Consider it ‘Beauty By Example’ in action.
P&G— the brand reported to have sold Pringles —has time to focus on all things pertaining to beauty and wellness. According to marketingweek.co.uk, Procter & Gamble has announced the launch of an online monthly covering the issues of beauty care and wellness and suggesting P&G’s products of different lineups as a solution in dealing with these issues.
This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list of 10 brands which are entering the new year with a revamped brand identity and values.