Pepsi is changing its look in the U.S.—the brand is set to introduce an updated, “easier-to-grip” bottle shape along with the wraparound shorter label featuring a bigger logo. Starting April, the new look will be rolling out for the Pepsi 20-ounce plastic bottle and later for all plastic and glass packaging of the entire range, including Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next. It is the first major redesign in 17 years, developed by an in-house Pepsi team, led by Mauro Porcini.
package design
To celebrate the launch of the updated sleek, long-neck Heineken bottle in the U.S., the brand has released a new 1:30 commercial entitled “Deja Vu” starring a Heineken “Man of the World” as he travels around the globe and experiences similar moments in different countries. The new advert, which comes in line with the “Open Your World” campaign, is part of a new advertising push, “Arrive Big,” launching on the U.S. market in late March.
Baileys revamps its bottle’s look as part of the ongoing “’Cream With Spirit” global campaign, launched last year. It is the brand’s next major redesign since June 2008, when a new bottle and outer casing design created by Bloom was introduced. The new packaging design has been developed by London-based Lewis Moberly.
The Olay product range has gained popularity in more than 80 markets, and its offerings “are often compared to high street skincare brands, matching or winning on performance at a more accessible price.” That’s a true success, but the sky is the limit. Procter & Gamble entrusts the future of its Olay Pro-X range into the hands of consumers. The female cosmetics brand is encouraging public to reinvent Olay Pro-X with the new design, product ideas and ways to tell the brand’s unique story.