To celebrate the launch of the updated sleek, long-neck Heineken bottle in the U.S., the brand has released a new 1:30 commercial entitled “Deja Vu” starring a Heineken “Man of the World” as he travels around the globe and experiences similar moments in different countries. The new advert, which comes in line with the “Open Your World” campaign, is part of a new advertising push, “Arrive Big,” launching on the U.S. market in late March.

Photo. New Heineken «Star Bottle» launching in the U.S.

The spot pays tribute to a so-called “Star Bottle,” which has finally arrived in the USA after it had been launched in 170 countries worldwide back in 2011. The video, available in three versions—:90, :60 and :30,— is created by Wieden+Kennedy New York and acclaimed British director Rupert Sanders, the man behind the lens of Snow White and the Huntsman, 2012. In addition to the commercial, which airs nationally on targeted television programming today, the new “Arrive Big’ advertising campaign includes the out-of-home and retail elements that will be paired with PR and digital extensions.

Heineken once again invites the audience to follow the ‘Man of the World’ as he gets into the very middle of night life in various bars and clubs across the globe—first in Ho Chi Minh City in Vietnam, then in Lagos, Nigeria and finally in New York City. In each of the location, the protagonist lives almost the same (not very pleasant and somewhat dangerous) moments with different people—nice ladies, jealous mafia bosses and bully bodyguards. In the end of each scene, the new Heineken bottle appears, pushed by one man into the hands of another one. In the final scene, we see the Man enjoying Heineken from the new bottle, next to a gorgeous lady.

“This spot marks a pivotal milestone for the Heineken brand, as we build on the success of the ‘Legends’ advertising campaign and officially introduce the U.S. to our new Star Bottle. Our priority is to ‘break the mold’ in beer marketing with cinematic, sophisticated ads that feature our ‘Man of the World,’ a progressive, cultured guy, who is inventive in any situation,” commented Colin Westcott-Pitt, Vice President, Heineken.