Procter & Gamble is finally rolling out its new Tide Pods detergent that was delayed for a quite long time. The company also plans to launch other new products and brands to expand on the market.
package design
The Design Business Association, the UK organization that measures and rates the effectiveness of design in a range of categories by using commercial data to evaluate the success, announced the winners of its annual Design Effectiveness Awards, which included projects by leading design agencies. The ceremony, which was held in London on February 16, brought together 450 industry leaders, who received 62 gold, silver and bronze trophies, awarded by the association this year in 12 categories.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Those who’ve been around the block a few times, readily admit that for any industry to remain vibrant, it needs to bring in new talent. It’s what refreshes the gene pool, and without it, progress eventually stalls. Past experience also tells us that it’s when an industry is facing its toughest challenges that it needs to refresh its gene pool the most—no new-bloods, no refreshment.
A world-renowned brand and design expert with the 35-year history, with dozen of international design awards, which has repositioned Glenfiddich three times and Campari and Chivas Regal twice, — this is all about Claessens International. Company’s creative director, James Boulton, shares his vision on some latest trends in packaging design for alcoholic drinks, talks about their experience with Russia and discusses how globalisation influences the drinking culture around the world.