International fashion label SuperTrash, owned by a Dutch designer and entrepreneur Olcay Gulsen, is extending its range of stylish apparel, shoes and accessories with a perfume called Phenomenal, which is to be unveiled at the Amsterdam Fashion Week 2012.
package design
BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to develop a bold and assertive identity and pack design which reflects the honest, straightforward ideals of the company.
The article is written by Ted Mininni, the President of Design Force, Inc., USA
Over the past three years, marketers have focused on delivering promotions, price cuts and additional value for consumers more than anything. This approach has been necessary to a large extent but much of it has also been done at the expense of brand building.