Cobra Beer, traditional Indian beer brand, is launching a full brand redesign this month to emphasise both Cobra’s premium positioning and world beer credentials, whilst retaining its heritage. The redesign includes an updated Cobra brand identity and new primary and secondary packaging designed by brand and product design consultancy Echo.
package design
Anthem Worldwide, the brand development division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has been recognized with three packaging design awards recognizing creative excellence.
Pentawards, the world’s major packaging design competition, announced its 5th year winners. At the award ceremony, which took place in the heart of New York on September 29, the Diamond winner along with Platinum, Gold, Silver and Bronze winners were announced in a range of categories including beverages, food, body care and luxury to name but a few.