You are welcome to share your thoughts on this article written by Cheryl Swanson, Founding principal at Toniq llc, NYC
package design
Strategic branding and packaging design agency Anthem Worldwide has been appointed to carry out a redesign across the entire range of coffee creamers and innovative coffee enrichers for leading Dutch dairy brand Friesche Vlag, which is part of Royal FrieslandCampina, a multinational dairy company which employs 19,000 people in 25 countries. Anthem is the brand development division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences.
Burgopak has developed the brand identity, artwork and structural packaging design for the complete range of Aura Health & Wellbeing products. Aura Health & Wellbeing is a new modern health and lifestyle brand offering organic and traditional Chinese health food, supplements and beauty remedies within the UK.
To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea brand for the food service industry in the USA. The brand platform provides a new visual language and voice that speaks to both consumers and operators, effectively serving as a game changer in the category while also introducing supporting creative for One-Step Prep Zero Calorie Fresh Brewed Sweet Teas.
Creamy boxed chocolate assortment Dairy Box celebrates its 75th birthday this year with new packaging launched in time for Christmas. Bristol-based agency Epoch Design was tasked with engaging the shopper with a refreshed look and feel. Facing stiff competition from other premium, high street and retailer-own boxed chocolates, the brand needed to stand out in a busy market.
BrandOpus continues its partnership with independent UK brewer and pub owner Hall & Woodhouse, with the redesign of the full range of Badger ales. Following on from a pitch won by BrandOpus in October 2010, and the success of Hopping Hare launched in March, the wider range of nine ales will hit the shelves in mid-August.