Burgopak Creates New Brand Identity and Packaging for Aura Health & Wellbeing

Burgopak has developed the brand identity, artwork and structural packaging design for the complete range of Aura Health & Wellbeing products. Aura Health & Wellbeing is a new modern health and lifestyle brand offering organic and traditional Chinese health food, supplements and beauty remedies within the UK.

To ensure the new brand would fit comfortably into the UK market, Aura Health & Wellbeing called on Burgopak to portray a sense of its traditional Chinese roots whilst maintaining a fresh and modern look.

The branding, artwork and structural design for Aura are intrinsically linked, using colour, shape and form to depict a central and uniform identity for the new lifestyle product brand. A palette of natural colour tones was chosen to reflect the organic nature of the products ingredients, as well as consciously being used to easily distinguish the different product families.

The Aura logo motif was designed to illustrate an abstract representation of the tealeaf, a symbol itself which holds significant value in traditional Chinese customs as a form of divination. The structural design for Aura’s tea bags and mixed granule boxes reflect and tie in nicely with the shape of the brand’s logo, integrating the tealeaf motif into the lid structure and sides of the packs.

Burgopak also developed all artwork layout, label design and colour matching for the Aura range. Placement of text was integral to the design process to assist in making the products easy to find in point of sale displays and to clearly display essential product information. Clean and simple artwork was developed which could also be screen-printing directly onto Aura’s beauty cream pots. All plastic bottles, pumps and pots were sourced by the client.

“We have been very impressed by the quality of Burgopak’s brand identity, structural and artwork design services. Burgopak has a very friendly and cooperative team with highly professional skills — they were a pleasure to work with and made the entire project run smoothly,” says Yu Liao, Dr China.

The new products have been introduced within Dr China retail stores, one of the largest alternative treatments and natural remedies providers in UK. Aura Health & Wellbeing offers herbal teas, plain and mixed herbal granules, massage oils, herbal supplement capsules and beauty creams.