Britain’s best-selling branded wholecake, Jamaica Ginger Cake from McVities, has undergone its first brand revamp in over 10 years. Brand specialists, Brandhouse were engaged to develop the strategy that will help to reinvigorate the brand.
package design
VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch of Tescoʼs new ‘Goodness’ range of nutritious foods for kids. Initially launched last year in the US by Tesco-owned Fresh & Easy, this will be the first own label range to be introduced to the UK market from Tescoʼs international business.
Pearlfisher has created the new brand identity and packaging for iconic UK salt brand—Maldon Salt. Based in Essex, UK, the Maldon Crystal Salt Company is a family business run by the fourth generation of the Osborne family. The salt is still hand harvested using traditional and natural methods which gives it its famous superior quality, loved and recommended by an impressive number of celebrity chefs the world over.