Santa Margherita launched Pinot Grigio fifty years ago and was the first company to sell the variety commercially. Today the brand is the largest selling Pinot Grigio in the world. The variety is particularly popular in the USA and Santa Margherita is the by far the biggest selling brand there. The magnum bottle introduced to mark the anniversary is the first sparkling Pinot Grigio and is produced according to the metodo classico (champagne method).

Following the creation of the multi award-winning brand ‘the happy egg co’’ (now worth in excess of £55m in under two years), its creators Springetts Brand Design Consultants have been working with owners of the brand, Noble Foods, to extend its success beyond the shell eggs category and have launched a range of quiches with new designs from the Springetts team.