Pearlfisher has redesigned the packaging for Crabtree & Evelyn’s keystone Florals range Lily, Rosewater and Lavender. The design debuted with the launch of new fragrance Iris in September 2010 and will now be seen on the remaining 3 fragrances in the Florals range when they launch in March 2011.
package design
GlaxoSmithKline has just launched Sensodyne Repair and Protect, which uses breakthrough technology to go beyond pain relief and repair sensitive teeth by forming a protective tooth-like layer, in stunning 3D packaging. The beautiful livery is the result of close collaboration between the healthcare giant’s in-house design team, design partner Blue Marlin and specialist suppliers.
Today General Mills, one of the world’s biggest food brands, announced the huge success of its G-WIN Innovation Portal. This web destination was launched back in 2009 with the aim to help the food producer establish close collaboration with inventors to find fresh and sustainable ideas. General Mills were looking for the solutions on the issues such as «product, package and processing technologies that are applicable to the company’s categories or brands, uniquely meet an unmet consumer need, have been proven technically feasible and can be applied quickly, or are potentially game-changing for the food industry».
Britvic Soft Drinks has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market. SoBe Pure Rush has been redesigned by independent integrated design and branding agency Blue Marlin for its UK launch. SoBe stands for South Beach, but it would be easy to assume it meant “so beautiful” thanks to its stunning new packaging.