Seattle’s Best Coffee®, part of Starbucks Corporation, today announced a radically simplified packaged coffee line designed to change the conventions of the coffee category. The Seattle’s Best Coffee ‘Level’ System delivers great tasting, premium coffee with an expanded blend offering in conjunction with an innovative and bold new packaging concept. The Level System’s unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. Seattle’s Best Coffee is the first brand in the coffee category to offer this unique approach, which will begin hitting grocery and retail store shelves in December 2010.

Ballantine’s has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve. Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which will be available annually for a limited period. This expression is a Scotch whisky category first, with its familiar seasonal notes and luxury Christmas aromas such as sweet wood, dried fruit, raisins and cinnamon.

The Swiss design agency allink.creative has created new packaging for the local ice-cream brand Fun Cornets. The decision to refresh overall look and feel of the brand was in line with the introduction of a new product recipe.

The old design that featured a typical 90’s look was extensively overhauled to meet more sophisticated expectations of today’s consumers in Switzerland.

P&W has designed the packaging for Tesco’s newly-launched Mexican ready meals. The range, comprising seventeen different products including fajitas, enchiladas and ribs, taps into consumer interest in Mexican food by offering consumer a convenient alternative to leading brands such as Old El Paso, which require consumers to assemble the components themselves, and brings something new to the ready meals category.