Two decades in the communication industry and how much has it changed. What I am observing in 2010, is an industry culture dominated by self-serving creative businesses with a focus on individual achievements and recognition. With an influx of agencies offering more and more services as the industry fragments.
package design
By Bertrand Chovet, Managing Director & Partner at Interbrand, Paris
These thoughts were initially presented at Green Unplugged: Communicating Sustainability in London, June 7th.
As brands continue to recognize the positive impact that sustainability has on long-term brand value, they’ve been taking action to reduce waste.
Coley Porter Bell has helped location-based business Inish Turk Beg enter the FMCG brand arena by developing packaging for a range of premium, artisan-made fish and meat products. The agency has created the brand and produced packaging designs for smoked tuna, mackerel and salmon as well as back and streaky bacon. As part of a ‘top-down’ distribution strategy they’ll be sold initially only in the most exclusive outlets. The new products will be rolled out to other outlets during 2010.
Brand’s history can be studied by looking through the evolution of its advertising and packaging. Here we provide a set of images dedicated to one of the biggest global brands. This case was introduced by Mark Carlson, the Senior Creative Director McDonald’s Corporation at the FUSE conference on April 14, 2010 illustrated how the brand has been developing over the last 55 years.
The Dieline announced the winners of its Dieline Awards last week, on April 14 at a ceremony, which was a part of the FUSE Conference at Chicago Marriott Hotel. There were over 800 entries from around the world, but only 31 of them were determined as the 10 third place, 10 second place, 10 first place winners and the best of show winner.