Big companies often kick off promotional initiatives to tell about their products based on green technologies—just like Nissan with is Leaf Hybrid or Volkswagen with the ThinkBlue international program to name but a few. Panasonic Corporation of North America, which is one of the biggest global corporations committed to using innovative eco-friendly solutions, has launched a campaign in the U.S. not to promote some certain ranges, but to “highlight its growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation,” as the press release states.

Panasonic, in collaboration with 8 other companies, is going to develop a comprehensive 1000 house ‘Smart Town’ in Fujisawa city. After the horrible Fukushima Daiichi nuclear power plant disaster, Japan is focused on a safe and secure energy infrastructure. Each company is responsible for its part of the project from creating the town concept and service model, to energy management services.