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partnership

Nike Ditches Lance Armstrong

Nike cuts Lance Armstrong, Anheuser-Busch does too. The seven-time Tour de France winner and the chairman of Livestrong foundation used illegal substances for enhancing performance in sports misleading Nike for more than a decade.

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Posted on 10/18/201210/18/2012 Marketing

Red Bull Stratos Mission Is Accomplished

After five years of preparation and training with Red Bull Stratos team, Austrian skydiving expert Felix Baumgartner finally accomplished his mission. On Sunday, October 14, he jumped from an altitude of 39,045 meters (128,100 feet) in a helium-filled balloon to become the first human being who broke the speed of sound in freefall.

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Posted on 10/15/201210/22/2014 MarketingSocial Media

Starbucks Taps into Investment and Finances a Mobile Payment Startup Square

Starbucks has announced it invests into mobile payments start-up Square to make payment experience for customers even better.

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Posted on 08/08/201208/08/2012 Marketing

Polo Ralph Lauren Launches the 2012 New York Times iPad App

Polo Ralph Lauren has announced it is sponsoring The New York Times iPad App with a rich media takeover again.

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Posted on 08/03/201208/03/2012 Social Media

Kraft’s Cheese Brands Now Look Like Crayola Products

Kraft brands String Cheese and Polly-O String Cheese have partnered with Crayola to launch a back-to-school promotion which will run till October. 

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Posted on 07/19/201207/30/2012 DesignSocial Media

GE Provides the U.S. OLympic Committee with Electronic Medical Equipment

The United States Olympic Committee (USOC) will use electronic medical records (EMR) from GE for managing athlete care for the first time ever.

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Posted on 05/30/201205/07/2013 News

Team Hyundai Will Interact with Fans of UEFA EURO 2012

Being the UEFA EURO 2012 top partner, Hyundai Motor Company has announced its own Team Hyundai. The team gathers five of the best international players in Europe to act as the brand’s ambassadors in Hyundai’s communications activities during the 2012 biggest football tournament.

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Posted on 03/19/201203/19/2012 News

Nokia Partners with Brands to Develop Consumer Digital Experience

Nokia has announced its new partnerships with big brands including Kraft, Red Bull and Voddler.

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Posted on 03/09/201205/08/2013 News

General Motors and PSA Peugeot Citroën Have Joined Forces to Fortify Their Positions on the Market

General Motors and PSA Peugeot Citroën have created a global strategic alliance to improve the competitiveness of the both companies in Europe.

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Posted on 03/02/201203/02/2012 News

Dewar’s Announces Partnership with TED2012

Dewar’s Scotch Whisky announced a partnership with TED, the non-profit dedicated to Ideas Worth Spreading, at their 2012 conference in Long Beach, USA. Founded in 1984, the TED conference draws a global audience to attend the four day event, which features TED’s famous talks, plus music, comedy, dance, short talks, video and other surprises.

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Posted on 02/22/201202/22/2012 News

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