The big, successful brands of the future will be the preserve of the brave client.
Past two weeks seem to have been busy for some of the UK (and global) brand and design agencies. Some have been gearing up their clients for the summer 2013, others have relaunched their own brands radically. See a brief recap of what a dozen of selected design agencies have released over this short period of time.
Cheryl Swanson’s recent article on Popsop discussed the ever-growing Generation Z and their influence over the larger populous. But this increasingly influential consumer group represents just one part of the age debate. The other? Anyone 50+. One third of the U.S. population will be over 50 by next year and whilst this consumer group may have made up a negligible part of the consumer demographic in past years, they are now stepping up and raising their expectations.