Pearlfisher has devised and developed a strategy, name, tone of voice and iconic brand identity for Jamie Oliver’s Better Food Foundation, an initiative created for helping spread healthy eating habits across the globe. Today, a range of deceases originate from bad diets, and the Better Food Foundation is committed to contribute to establishing a world were high-quality food matters and people consume more healthy products to lead more productive and happy lives.
Pearlfisher
We are in the grip of a making movement. A new generation of makers fuelled by digital know-how and technological advances have given a boost to manufacturing and business with online start-ups launching hourly. The opportunities for co-creation and interaction between the branding community and its consumers has also changed forever due to the advent of shared social media devices. The BBC is forecasting that our next revolution will be ‘home-made’ and whilst hi-tech has undoubtedly been the facilitator of this creativity, many of the ideas and innovations themselves are low-tech. And as the growing momentum of a new-low tech movement will testify, truly creative and low-tech ideas and innovations can showcase a very different—but just as radical—form of progress.
As it was announced earlier on Popsop, Pearlfisher has started a new inspirational project — podcast series with the agency’s frequent public speaker and Founding Creative Partner Jonathan Ford—for all who’s interested in thought leaders behind the most successful and meaningful iconic and challenger brands.